Facebook Advertising Fundamentals

What Will You Learn?

  • Facebook Pixel: Understanding the importance of the Facebook Pixel and how to implement it effectively.
  • Conversion API: Learn how to utilize the Conversion API to track and optimize conversions.
  • Catalog Management: How to set up and manage product catalogs for dynamic ads.
  • Advanced Targeting Techniques: Strategies for precise audience targeting to enhance campaign performance.
  • Competitor Analysis: Techniques for spying on competitors to inform and improve your advertising strategies.
  • Best Practices: Industry best practices for successful Facebook advertising campaigns.

Course Content

Facebook Advertising Fundamentals

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  • Lesson 2: Setting up an account on Meta Business Suite, and learning the ropes
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  • Lesson 3: Learn to add required assets smoothly
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  • Lesson 4: Meta Business Suite – settings in detail
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  • Lesson 5: Getting Started with Automated Ads – New Feature
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  • Lesson 6: Choosing goal while working with automated ads
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  • Lesson 7: Working with Facebook’s new settings – Advantage+
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  • Lesson 8: Setting goal – getting more messages and leads for our business
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  • Lesson 9: Working with Facebook’s Audiences – Different Options
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  • Lesson 10: Working with Custom Audience – Customer List
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  • Lesson 11: Learning the ropes of working with LLA
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  • Lesson 12: Starting with Ad Setup
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  • Lesson 13: The best dimensions we will be working with – decoded
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  • Lesson 14: Designing the Facebook Ad creatives – Software box mockups
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  • Lesson 15: Using ChatGPT to draft Facebook Ad’s content
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  • Lesson 16: Breaking down the audience layering mechanism
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  • Lesson 17: Setting up Facebook Shop or Catalogue – Automated Process
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  • Lesson 18: Working with Facebook experiments – A/B testing, and other techniques
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  • Lesson 19: End-to-end Facebook & Instagram Ad setup
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  • Lesson 20: A complete wrap-up of the course, and what all we learned
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  • Facebook Advertising Fundamentals