Hands-On with Facebook Ads

What Will You Learn?

  • Facebook Pixel Setup & Optimization: Learn how to install and optimize Pixel to track user interactions for better ad performance.
  • Conversion API: Understand how to set up and utilize the Conversion API to ensure accurate data collection even with restrictions like ad blockers.
  • Catalog Creation & Management: Explore how to create, manage, and optimize product catalogs for dynamic ads.
  • Advanced Targeting Techniques: Master advanced audience targeting, including lookalike audiences, interest-based targeting, and custom audiences.
  • Competitor Research & Spying Techniques: Learn effective tools and methods to analyze competitor ad strategies and outperform them.
  • Mindmaps for Better Learning: Utilize mindmaps to visualize complex strategies and simplify learning.
  • Assessment & Certification: Test your knowledge with assessments, and receive a certificate upon successful completion.

Course Content

Hands-On with Facebook Ads

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  • Lesson 2 : Setting up Business Manager and logging to Ads Manager
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  • Lesson 3 : Setting up our first Facebook advertisement
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  • Lesson 4 : Installing Facebook Pixel
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  • Lesson 5 : Setting up Facebook Dynamic Ads and syncing Woo products
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  • Lesson 6 : Up & running with Facebook Custom Conversion
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  • Lesson 7 : Decoding patterns through Facebook Audience Insights.
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  • Lesson 8 : Setting up our first Facebook Lead Ads
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  • Lesson 9 : Best ways to spy on your competitors
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  • Lesson 10 : Best practices of Facebook strategy, and Wrap Up
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  • Hands-On with Facebook Ads Quiz