Hands-On with Google Ads

By Digital Matrix Uncategorized
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What Will You Learn?

  • Introduction to Google Ads: Understand the platform's overview and benefits.
  • Initial Setup: Learn how to set up your Google Ads account and deploy your first ad.
  • Ad Auction Mechanics: Discover how quality score and ad rank influence your ad placement.
  • Campaign Management: Understand account structure, campaign goals, and how to manage campaigns effectively.
  • Keyword Strategies: Master match types, negative keywords, and keyword research techniques.
  • Creating Ads: Learn to create effective search ads, use ad extensions, and design display ads.
  • Bidding Strategies: Explore various bidding strategies such as CPA, ROAS, and maximizing conversions.

Course Content

Hands-On with Google Ads

  • Lesson 1 : Introduction to Google Ads
    00:00
  • Lesson 2 : Setting up an Google Ads account & billing
    00:00
  • Lesson 3 : Decoding Ad account’s structure & learning to set up Campaign goals
    00:00
  • Lesson 4 : Breaking down Google Ads match types
    00:00
  • Lesson 5 : Setting up an Ad with Google’s recommended settings
    00:00
  • Lesson 6 : Expanding on Ads functionality with Sitelink extensions
    00:00
  • Lesson 7 : Setting up our 1st display campaign
    00:00
  • Lesson 8 : Introduction to setting up & creation of HTML5 banners
    00:00
  • Lesson 9 : Introducing to Google Ads bidding terms
    00:00
  • Lesson 10 : Cracking down on your competitor’s strategies
    00:00
  • Hands-On with Google Ads Quiz

ReferB2C is an online training programme for digital economy skills that aims to provide students the knowledge and abilities they need to succeed in the sector.

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